Last revised: August 19, 2021
- the websites currently located at www.highlights.com and www.highlightskids.com (collectively, the “Website(s)”);
- the mobile applications Highlights Hidden Pictures Puzzle Town, Highlights Hidden Pictures Puzzles, Highlights Shapes, Highlights Monster Day, Highlights Digital Magazine, Highlights Everyday, Highlights All About, and Highlights Magazine Amazon Alexa Skill (collectively, the “Mobile Applications); and
- any other products, services, interactive features, widgets and resources offered by us and/or our affiliates, distributors or licensees, and all other content included within the Website(s) and/or Mobile Applications (all of which are collectively referred to as the “Services”).
Highlights for Children
Attn: Privacy Team
1800 Watermark Drive
Columbus, Ohio 43215
Except as provided below, the Website(s) are not intended for children under the age of 13 and we do not knowingly collect Personal Information (as defined below in “Information We Collect”) from children under the age of 13. If we become aware that we have inadvertently received Personal Information from a child under the age of 13, we will delete such information from our records.
The website www.highlightskids.com allows children under the age of 13 to submit questions and comments via surveys and comment forms. We take steps to limit the information we obtain from children through such surveys and forms to prevent the information from being Personal Information. For example, we sometimes ask for the child’s first name, age, and state of residence, but we will not ask for last name, email address, or other information that would allow us to personally identify the child. If we become aware that we have inadvertently received Personal Information from a child under the age of 13 via such surveys and forms, we will delete such information from our records.
All of our Mobile Applications are certified by the Children’s Advertising Review Unit (CARU, operated by the Council of Better Business Bureaus) under its Safe Harbor program. As such, our Mobile Applications comply with the Children’s Online Privacy Protection Act as well as with CARU’s Self-Regulatory Guidelines for Children’s Advertising, including the Guidelines for Interactive Electronic Media. We do not collect Personal Information about a child via Mobile Applications. We do allow adults to provide an email address to receive product information and special offers but the submission form is behind a parental gate. We use Mixpanel Analytics, which gives us information about how our Mobile Applications are being used but this information is anonymized and is not Personal Information. More information about CARU and the Safe Harbor program can be found here.
We receive Personal Information about a child if a consumer purchases a product or service from us and provides us with a child’s Personal Information in order to facilitate shipping or delivery of the product or service to the child. Generally, the Personal Information we receive in such instances is limited to the child’s name and address.
California Privacy Rights for Minor Users
If you are a California resident under the age of 18, you have the right under California Business and Professions Code Section 22581 to view, correct, or remove certain information provided by you or publicly posted by you, by accessing your Highlights for Children accout through www.highlights.com, www.highlightskids.com, or another product or service as applicable and editing/removing your information. You will need your password to access your personal account. You may also send us an email asking us to remove your posted information or content at email@example.com. Alternatively, you may write to us at: Highlights for Children, Inc., Attn: Privacy Team, 1800 Watermark Drive, Columbus, Ohio 43215. Please be specific in your request. We will be happy to review, update, or remove your posted information and/or content as appropriate. Residual copies of your posted information and/or content that have been removed from your account may remain in our backup systems for approximately one month. We may still retain your posted information or content to resolve disputes, enforce our agreements with you, or comply with legal requirements; however, we will take steps to limit use of the removed information and/or content to only these purposes.
INFORMATION WE COLLECT
We collect information that you choose to provide us or that we collect from third-parties (for example, address information from the United States Postal Service) and that personally identifies you, such as your name, address, zip code, telephone number, e-mail address, payment information, and other personally identifiable information (“Personal Information”). We may ask you to provide us with Personal Information when you register with the Website(s) and/or Mobile Applications, make a purchase, and at other times. To perform the Services offered, we may need to collect and distribute your Personal Information to our trusted business partners who fulfill the services you request. The decision to provide this information is optional. However, if you choose not to provide the requested information, you may not be able to use some or all of the features of the Website(s), Mobile Applications or Services or we may not be able to fulfill your purchase.
Usage Data and Site Activity
We automatically collect information in connection with the actions you take on the Website(s) and/or Mobile Applications and in connection with using the Services (“Usage Data”). For example, each time you use the Website(s), we automatically collect the type of web browser you use, your operating system, your Internet Service Provider, your IP address, the pages you view, and the time and duration of your visits to the Website(s).
User Activity Tracking
We may employ software technology that enables us to track certain aspects of a user's visit to the Website. This technology helps us better manage content on the Website by informing us what content is effective. The software typically uses two methods to track User activity: (1) "trackers" and (2) "clear gifs". Trackers are pieces of executable code that are embedded in a web page that track usage activity including which pages are viewed, when they are viewed, and how long the pages are viewed. Clear gifs are tiny graphics with unique identifiers which are embedded in web pages and email messages that track whether or not a user has viewed a particular web page or email message. User activity information may be associated with additional information about a user's session, such as IP Address and the type of browser used, and Personal Information, if provided by the user.
Google Analytics Advertising Features
Amazon Web Services (“AWS”)
Our Mobile Applications may use AWS and/or other similar services to track and store Apple’s IDA and Google Play’s advertising ID (which are the unique identifying user numbers) for internal marketing purposes only. We own this data and do not share it with Third-Parties for their marketing purposes.
Social Media Widgets
The Website(s) and/or Mobile Applications may include social media features, such as the Facebook Like button, Google Plus, Pinterest, and Twitter widgets. These features may collect information about your IP address and the pages you visit on our site. A cookie may be set to ensure that a feature properly functions. Your interactions with features are governed by the privacy policies of the companies that provide them.
HOW WE USE AND SHARE INFORMATION
We use Personal Information for internal purposes, such as to
- Provide you with the Website(s), Mobile Applications, and Services;
- Process or complete transactions requested by you;
- Improve the Website(s), Mobile Applications, and Services, including customization and personalization;
- Notify you of new products and services via mail, email, telephone, and/or text messaging;
- Otherwise communicate with you about the Website(s), Mobile Applications, the Services, and other matters via mail, email, telephone and/or text messaging; and
- Compile anonymous information and analyses.
Surveys and Contests
If you provide a testimonial, we will only post it publicly with your explicit consent.
We may collect information about gift recipients to fulfill the purchase of a gift. Personal Information about gift recipients is not shared with third-parties for their direct marketing purposes.
From time to time, we may establish a relationship with other businesses whom we believe are trustworthy and whom we believe have privacy practices that are consistent with ours (“Third-Party Providers”). For example, we may contract with Third-Party providers to provide certain services such as hosting and maintenance, marketing and promotions, payment processing, data storage and management, and validation services to confirm the contact information you provide. We only provide our Third-Party Providers with the information necessary for them to perform these services on our behalf. Each Third-Party Provider is expected to use reasonable security measures appropriate to the nature of the information involved to protect your Personal Information from unauthorized access, use or disclosure. Third Party Providers are prohibited from using Personal Information other than as specified by us.
Third Party Sharing
We may share your Personal Information with Third Parties to market products or services likely to be of interest to you, or to provide you with special offers and opportunities.
If you would like to opt-out of having your Personal Information shared with Third Parties for their direct marketing purposes, please let us know by sending us an email at firstname.lastname@example.org.
Please note that your information may still be shared with certain third parties for transactional purposes such as providing the services you have requested.
We also use third parties to improve our ability to identity visitors to our website. As part of this service, we may make available identifiers to these third parties including our visitors’ IP addresses, cookies, hashed versions of email addresses and/or certain HTTP header fields captured from your visit. We, and third parties, use this information to obtain more information about our visitors and reach out to them through other channels, such as email, direct mail, digital and/or other marketing channels. You have the right to opt-out of this activity. To opt-out, please follow the instructions at https://www.highlights.com/communication-preferences.
We may use your Personal Information to market products or services likely to be of interest to you, or to provide you with special offers and opportunities.
With respect to communications from us, you may opt out of our commercial emails via a link in the footer of all non-transactional email messages. Alternatively, you may email email@example.com at any time and ask to be removed.
We recognize the importance of safeguarding the confidentiality of your Personal Information. Accordingly, we employ reasonable administrative, technical and physical safeguards to protect such personal information from unauthorized access, disclosure and use. However, no data transmission over the Internet or other network can be guaranteed 100% secure. As a result, while we strive to protect information transmitted on or through our Website(s) and/or Mobile Applications we cannot and do not guarantee the security of any information you transmit on our Website(s) and/or Mobile Applications, and you do so at your own risk.
“DO NOT TRACK” SIGNALS
Do Not Track is a web browser privacy preference that causes the web browser to broadcast a signal to websites requesting that a user’s activity not be tracked. At this time, our systems do not respond to “do not track” signals.
Please be aware that our affiliated institutions, promotional partners, advertisers, sponsors, and other third-party websites accessible through the Website(s) may have their own privacy and data collection policies and practices. We are not responsible for any actions, content of websites or privacy policies of such third parties. You should check the applicable privacy policies of those third parties when providing information through linked websites.
COMPLIANCE WITH LAWS AND LAW ENFORCEMENT
We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose Personal Information and any other information about you to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate to respond to legal requests (including court orders and subpoenas), to protect the safety, property, or rights of ourself, users, or any other third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with law.
We may share Personal Information and Usage Data with businesses controlling, controlled by, or under common control with us. If we are merged, acquired or sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Personal Information and Usage Data in connection with such transaction. You will have the opportunity to opt out of any such transfer if, in our reasonable judgement, the new entity plans to handle your information in a way that differs materially from this policy.
HOW LONG WE RETAIN YOUR DATA
We retain your Personal Information for as long as we have a relationship with you. We also retain your Personal Information for a period of time after our relationship with you has ended where there is an ongoing business need to retain it. This includes retention to comply with our legal, regulatory, tax and/or accounting obligations. We do so in accordance with our data retention policies and applicable law.
ACCCESS & CORRECTION
If you would like to receive access to your transaction information and/or request the correction of inaccurate information, you may do so by sending an email to firstname.lastname@example.org or sending a written request to the following postal address:
Highlights for Children
Attn: Privacy Team
1800 Watermark Drive
Columbus, Ohio 43215