Privacy Policy

Last revised: August 19, 2021

Your privacy is important to us.  This Privacy Policy (the “Privacy Policy”) governs the use of your Personal Information (as defined below) by Highlights for Children, Inc. and/or its affiliates except Highlights for Children International, Inc. (collectively, “we,” “us,” or “our”), including, without limitation:

  • the websites currently located at and (collectively, the “Website(s)”);
  • the mobile applications Highlights Hidden Pictures Puzzle Town, Highlights Hidden Pictures Puzzles, Highlights Shapes, Highlights Monster Day, Highlights Digital Magazine, Highlights Everyday, Highlights All About, and Highlights Magazine Amazon Alexa Skill (collectively, the “Mobile Applications); and
  • any other products, services, interactive features, widgets and resources offered by us and/or our affiliates, distributors or licensees, and all other content included within the Website(s) and/or Mobile Applications (all of which are collectively referred to as the “Services”).

This Privacy Policy explains what information we collect about you, how we use or share such information, how to exercise any rights you may have with respect to your Personal Information, and the safeguards we have in place to reduce the risk of unauthorized access and use.

Please carefully read this Privacy Policy, which is part of our Terms of Use, before using our Website(s), Mobile Applications, and/or Services.  If you do not agree with the Terms of Use and/or the Privacy Policy, please refrain from using our Website(s), Mobile Applications, and/or Services.  By accessing or using our Website(s) and/or Mobile Applications you agree to our use of your information consistent with the Terms of Use and this Privacy Policy.


This Privacy Policy is subject to change. We encourage you to review this Privacy Policy frequently for any revisions or amendments.  Such changes to this Privacy Policy will be posted on the Website(s) and within the Mobile Applications and will be effective immediately upon posting.  You will be deemed to have been made aware of and have accepted the changes by your continued use of the Website(s), Mobile Applications, or Services.


If you have any questions about our Services or this Privacy Policy, please email us at You may also send us a letter to the following address:

Highlights for Children
Attn: Privacy Team
1800 Watermark Drive
Columbus, Ohio 43215


Except as provided below, the Website(s) are not intended for children under the age of 13 and we do not knowingly collect Personal Information (as defined below in “Information We Collect”) from children under the age of 13.  If we become aware that we have inadvertently received Personal Information from a child under the age of 13, we will delete such information from our records. 

The website allows children under the age of 13 to submit questions and comments via surveys and comment forms. We take steps to limit the information we obtain from children through such surveys and forms to prevent the information from being Personal Information. For example, we sometimes ask for the child’s first name, age, and state of residence, but we will not ask for last name, email address, or other information that would allow us to personally identify the child. If we become aware that we have inadvertently received Personal Information from a child under the age of 13 via such surveys and forms, we will delete such information from our records.

All of our Mobile Applications are certified by the Children’s Advertising Review Unit (CARU, operated by the Council of Better Business Bureaus) under its Safe Harbor program.   As such, our Mobile Applications comply with the Children’s Online Privacy Protection Act as well as with CARU’s Self-Regulatory Guidelines for Children’s Advertising, including the Guidelines for Interactive Electronic Media.  We do not collect Personal Information about a child via Mobile Applications. We do allow adults to provide an email address to receive product information and special offers but the submission form is behind a parental gate. We use Mixpanel Analytics, which gives us information about how our Mobile Applications are being used but this information is anonymized and is not Personal Information. More information about CARU and the Safe Harbor program can be found here.

We receive Personal Information about a child if a consumer purchases a product or service from us and provides us with a child’s Personal Information in order to facilitate shipping or delivery of the product or service to the child. Generally, the Personal Information we receive in such instances is limited to the child’s name and address.

California Privacy Rights for Minor Users

If you are a California resident under the age of 18, you have the right under California Business and Professions Code Section 22581 to view, correct, or remove certain information provided by you or publicly posted by you, by accessing your Highlights for Children accout through,, or another product or service as applicable and editing/removing your information. You will need your password to access your personal account. You may also send us an email asking us to remove your posted information or content at Alternatively, you may write to us at: Highlights for Children, Inc., Attn: Privacy Team, 1800 Watermark Drive, Columbus, Ohio 43215. Please be specific in your request. We will be happy to review, update, or remove your posted information and/or content as appropriate. Residual copies of your posted information and/or content that have been removed from your account may remain in our backup systems for approximately one month. We may still retain your posted information or content to resolve disputes, enforce our agreements with you, or comply with legal requirements; however, we will take steps to limit use of the removed information and/or content to only these purposes.


Personal Information

We collect information that you choose to provide us or that we collect from third-parties (for example, address information from the United States Postal Service) and that personally identifies you, such as your name, address, zip code, telephone number, e-mail address, payment information, and other personally identifiable information (“Personal Information”).  We may ask you to provide us with Personal Information when you register with the Website(s) and/or Mobile Applications, make a purchase, and at other times.  To perform the Services offered, we may need to collect and distribute your Personal Information to our trusted business partners who fulfill the services you request.  The decision to provide this information is optional.  However, if you choose not to provide the requested information, you may not be able to use some or all of the features of the Website(s), Mobile Applications or Services or we may not be able to fulfill your purchase. 

Usage Data and Site Activity

We automatically collect information in connection with the actions you take on the Website(s) and/or Mobile Applications and in connection with using the Services (“Usage Data”).  For example, each time you use the Website(s), we automatically collect the type of web browser you use, your operating system, your Internet Service Provider, your IP address, the pages you view, and the time and duration of your visits to the Website(s). 


We may use cookies (a small text file placed on your computer to identify your computer and browser).  We use cookies to improve the experience of the Website(s) and Services, such as saving your preferences from visit to visit to present you with a customized version of the Website, without requiring you to log into the Website(s) each time you visit.  We also do this so that we may determine the usefulness of our navigational structures and to support our marketing efforts.  Most web browsers are initially set up to accept cookies.  You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent.  However, certain features of the Website(s) or Services may not work if you delete or disable cookies. 

User Activity Tracking

We may employ software technology that enables us to track certain aspects of a user's visit to the Website.  This technology helps us better manage content on the Website by informing us what content is effective.  The software typically uses two methods to track User activity: (1) "trackers" and (2) "clear gifs".  Trackers are pieces of executable code that are embedded in a web page that track usage activity including which pages are viewed, when they are viewed, and how long the pages are viewed.  Clear gifs are tiny graphics with unique identifiers which are embedded in web pages and email messages that track whether or not a user has viewed a particular web page or email message.  User activity information may be associated with additional information about a user's session, such as IP Address and the type of browser used, and Personal Information, if provided by the user.

If you arrive at the Website(s) by "clicking through" from another website, then certain information about you that you provided to that other website, such as the terms you were searching on that led you to the Website, may be transmitted to us and we may use it.  You should review the Privacy Policy of any website from which you reached the Website(s) in order to determine what information was collected by that website and for what purpose(s) you agreed that website could use that information.   We may or may not retain information about you provided to us by other websites.  If we do, we will only use it in accordance with this Privacy Policy.  Such information may or may not be associated with other User activity data or Personal Information.

Google Analytics Advertising Features

We have implemented certain Google Analytics Advertising Features, including Google Analytics Demographics and Interest Reporting, and Remarketing with Google Analytics. We use first-party cookies (such as the Google Analytics cookie), along with other first-party identifiers, third-party cookies (such as the DoubleClick cookie) and other third-party identifiers, not only to improve the site experience for our users, but also to aggregate the characteristics and browsing habits of our users, on an anonymous basis, to provide products and services that are more tailored to our users. We also use these types of cookies and identifiers to improve and target our marketing and remarketing efforts and serve ads based on our users' prior visits to our website, also on an anonymous basis. We do not use cookies of any kind to disclose or transmit Personal Information. There are a number of ways you can opt-out of the Google Analytics Advertiser Features we use, including via changing your Ads Settings on Google or changing the ads settings on the web browser you are using. Google provides a free browser add-on, called the Google Analytics Opt-out Browser Add-on, which provides website users the ability to prevent their data from being used by Google Analytics. You may download the browser add-on here.

Amazon Web Services (“AWS”)

Our Mobile Applications may use AWS and/or other similar services to track and store Apple’s IDA and Google Play’s advertising ID (which are the unique identifying user numbers) for internal marketing purposes only.  We own this data and do not share it with Third-Parties for their marketing purposes. 

Social Media Widgets

The Website(s) and/or Mobile Applications may include social media features, such as the Facebook Like button, Google Plus, Pinterest, and Twitter widgets.  These features may collect information about your IP address and the pages you visit on our site.  A cookie may be set to ensure that a feature properly functions.  Your interactions with features are governed by the privacy policies of the companies that provide them.   



We use Personal Information for internal purposes, such as to

  • Provide you with the Website(s), Mobile Applications, and Services;
  • Process or complete transactions requested by you;
  • Improve the Website(s), Mobile Applications, and Services, including customization and personalization;
  • Notify you of new products and services via mail, email, telephone, and/or text messaging;
  • Otherwise communicate with you about the Website(s), Mobile Applications, the Services, and other matters via mail, email, telephone and/or text messaging; and
  • Compile anonymous information and analyses.

Surveys and Contests

From time-to-time our Website(s) and/or Mobile Applications may request Personal Information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and you have a choice whether or not to disclose Personal Information.  The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip code). Contact information will be shared with the contest or survey sponsors to notify the winners, award prizes, or execute the survey. Survey information will be used for purposes of monitoring or improving the use and satisfaction of the Website, Mobile Applications, and/or Services. Users' Personal Information collected through surveys may be shared with our trusted business partners and other third parties as permitted by this Privacy Policy.


If you provide a testimonial, we will only post it publicly with your explicit consent.  


We may collect information about gift recipients to fulfill the purchase of a gift.  Personal Information about gift recipients is not shared with third-parties for their direct marketing purposes.

Third-Party Providers

From time to time, we may establish a relationship with other businesses whom we believe are trustworthy and whom we believe have privacy practices that are consistent with ours (“Third-Party Providers”).  For example, we may contract with Third-Party providers to provide certain services such as hosting and maintenance, marketing and promotions, payment processing, data storage and management, and validation services to confirm the contact information you provide.  We only provide our Third-Party Providers with the information necessary for them to perform these services on our behalf.  Each Third-Party Provider is expected to use reasonable security measures appropriate to the nature of the information involved to protect your Personal Information from unauthorized access, use or disclosure.  Third Party Providers are prohibited from using Personal Information other than as specified by us.

Third Party Sharing

We may share your Personal Information with Third Parties to market products or services likely to be of interest to you, or to provide you with special offers and opportunities. 

If you would like to opt-out of having your Personal Information shared with Third Parties for their direct marketing purposes, please let us know by sending us an email at

Please note that your information may still be shared with certain third parties for transactional purposes such as providing the services you have requested. 

We also use third parties to improve our ability to identity visitors to our website.  As part of this service, we may make available identifiers to these third parties including our visitors’ IP addresses, cookies, hashed versions of email addresses and/or certain HTTP header fields captured from your visit.  We, and third parties, use this information to obtain more information about our visitors and reach out to them through other channels, such as email, direct mail, digital and/or other marketing channels. You have the right to opt-out of this activity.  To opt-out, please follow the instructions at

Email Marketing

We may use your Personal Information to market products or services likely to be of interest to you, or to provide you with special offers and opportunities. 

With respect to communications from us, you may opt out of our commercial emails via a link in the footer of all non-transactional email messages.  Alternatively, you may email at any time and ask to be removed.


We recognize the importance of safeguarding the confidentiality of your Personal Information.  Accordingly, we employ reasonable administrative, technical and physical safeguards to protect such personal information from unauthorized access, disclosure and use.  However, no data transmission over the Internet or other network can be guaranteed 100% secure.  As a result, while we strive to protect information transmitted on or through our Website(s) and/or Mobile Applications we cannot and do not guarantee the security of any information you transmit on our Website(s) and/or Mobile Applications, and you do so at your own risk.


Do Not Track is a web browser privacy preference that causes the web browser to broadcast a signal to websites requesting that a user’s activity not be tracked.  At this time, our systems do not respond to “do not track” signals.


Please be aware that our affiliated institutions, promotional partners, advertisers, sponsors, and other third-party websites accessible through the Website(s) may have their own privacy and data collection policies and practices.  We are not responsible for any actions, content of websites or privacy policies of such third parties.  You should check the applicable privacy policies of those third parties when providing information through linked websites.


We cooperate with government and law enforcement officials and private parties to enforce and comply with the law.  We may disclose Personal Information and any other information about you to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate to respond to legal requests (including court orders and subpoenas), to protect the safety, property, or rights of ourself, users, or any other third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with law.


We may share Personal Information and Usage Data with businesses controlling, controlled by, or under common control with us.  If we are merged, acquired or sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Personal Information and Usage Data in connection with such transaction.  You will have the opportunity to opt out of any such transfer if, in our reasonable judgement, the new entity plans to handle your information in a way that differs materially from this policy. 


We retain your Personal Information for as long as we have a relationship with you.  We also retain your Personal Information for a period of time after our relationship with you has ended where there is an ongoing business need to retain it.  This includes retention to comply with our legal, regulatory, tax and/or accounting obligations.  We do so in accordance with our data retention policies and applicable law. 


If you would like to receive access to your transaction information and/or request the correction of inaccurate information, you may do so by sending an email to or sending a written request to the following postal address:

Highlights for Children
Attn: Privacy Team
1800 Watermark Drive
Columbus, Ohio 43215