Highlights announces the appointment of Chris Bauerle as Vice President, General Manager, Books and Consumer Products. This newly-created position reflects a strategic commitment to expand the Highlights presence across the retail landscape. Bauerle will oversee the Highlights book publishing business and will shape and lead go-to-market strategies for the company’s expansion into consumer products.
“I’m delighted to have Chris on Board, “said Mary-Alice Moore, EVP, Business Strategy and Product Development. “Chris is a changemaker with an impressive track record of driving sales and growing businesses. His passion for kids’ publishing, combined with his data-driven approach to decision-making, is perfect for the Highlights brand, which reaches millions of kids across multiple products, experiences, and touchpoints.
Bauerle joins Highlights with years of experience in the publishing industry. He was VP of Sales and Marketing at Sourcebooks, where he spent more than ten years, delivering on that company’s impressive growth. Most recently, Chris served as EVP of Sales and Marketing at Insights Editions building publishing systems, improving performance, launching innovative proprietary products, and transforming the marketing and publicity department into a metrics-based investment center.
“I absolutely love kids' books, kids publishing, and the amazing customers, buyers, authors, illustrators, booksellers, librarians, and media that make the magic happen for children and families,” says Bauerle. “I’m thrilled to join Highlights where ’children are the world’s most important people, ‘ and a team that is dedicated to creating publications and experiences that foster curiosity, creativity, caring, and confidence.”
Join us in welcoming a dynamic leader, Chris Bauerle to the Highlights community and to a team dedicated to reaching kids and families with exciting, educational, engaging, and FUN books and products.