Highlights announced today the appointment of Saúl Jimenez as Senior Director of Creative and Hadi Teleb as Vice President of Business Operations & Strategic Planning, two new executive roles that are part of the company’s strategic efforts to position the business and its diverse product lines as one consumer brand. Additionally, several leaders in place, who have been instrumental in the growth of the business, have been promoted.
“Our brand storytelling is evolving, and we have the precise people to drive our brand’s mission, purpose, and values forward,” said Lece Lohr, President of Highlights Consumer Business. “Saúl and Hadi bring the expertise, leadership, and passion needed to expand Highlights’ brand recognition and reach among families.”
In his new role, Jimenez will act as a bridge between brand and business, supporting creative storytelling and accelerating brand building as Highlights continues to grow and develop its creative team. Jimenez joins Highlights from Justice, where he was Creative Director, overseeing all omni-channel development and art direction for the brand and ensuring that creative efforts aligned with and enhanced the brand strategy and business.
Teleb has been consulting on Highlights’ strategic planning process for the past few months, and in this new role will help implement a coordinated marketing approach across platforms as well as oversee the development of a comprehensive marketing communications calendar for Highlights Consumer Business. In his former role as Associate Vice President of Strategy, Business/Marketing Operations & Product Lifecycle at Justice, Teleb was instrumental in providing strategic guidance on marketing and operational initiatives for the brand.
In addition to the new hires, Highlights announces the following promotions:
-Kent Rademaker to Vice President of Brand Marketing, who will continue his work expanding and deepening Highlights’ focus on younger, modern families, which he began by launching Highlights’ first ever brand campaign, “Our Greatest Purpose.”
-Jay Gaughan to Vice President of 3rd Party Ecommerce, who will focus on growing key opportunities with large retailers and the Amazon business, which has already grown by 300% this year. Over his tenure, he has helped grow Highlights’ magazine business by 15% in circulation and 85% in profitability.
-Marie O’Neill to Senior Director of Creative position on the Editorial and Product teams, who will continue to elevate and expand the visual aesthetic of Highlights’ entire portfolio. She has been a creative leader for editorial, spearheading the redesign of all three magazines, development of new learning and online platforms such as Highlights@Home and the Highlights Activity Bingo program with Baker and Taylor, key products like the 15 Minutes a Day to School Success subscription box, and the design of Highlights Press books.